russell brunson
The copyright's ended. So I'm going to be republishing a lot of these books and turning a great deal of old Napoleon Hill things into audio books and just brand-new things that people have not seen forever (funnels). And so, I'm excited just to have an entire brand and an organization that is bringing a great deal of these things back.
Which is come on, as you know that's a channel, but it's not how you grow, I got to grow that company now. So yeah. I've always wondered that about Dan. I've followed Dan for a long time and I've constantly thought, why is he refraining from doing book funnels with every single among these books? I guess he will be soon enough.
One is with their front ends we're bringing people in. However number two, when individuals churn out, they're the channel, we press individuals to. Because as quickly as you read the book and after that you have the context, like, "Oh, now this makes sense, now I understand why I need this thing." Then they come back.
But then also reconverting individuals who came and didn't comprehend the context and after that they left. competitors. And it used to be, I had to do a webinar every time. Or I needed to train them or I had to do seminars, all these things. Now it's simply read the book, and they check out the book, and after that they have the aha.
That's what all of marketing and organizations is. We need to develop desire for the thing we're offering. And so books are among the most powerful, if not the most effective method to develop that desire. funnels. And the person who's going to check out a book is a better customer, by far than any other kind of consumer.
They're most likely to send, they're most likely to stick. They progress individuals, I dislike saying that, due to the fact that the majority of people in my life that I love don't check out. You end up being a much better person by reading. Therefore they end up being much better consumers, better long term things. And so if I can get individuals to check out a book, guy, it changes them as a human (book).
And I make that cash over the next six months, over 5 months or whatever, it takes to recover cost (split tests). But on the book funnels, I still recover cost right away, they go through the upsell down procedure so I recover cost instantly. And then we introduce them to Click, Funnels.
Yeah. Well you just tossed out some amazing numbers. So I wish to just take a breath and I want to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Tricks, Specialist Tricks, Traffic Tricks. Now you have some others as well, you have the Cook, Book and numerous other things.
Rather than going through them separately, which would take forever provide us the philosophy of what the whole procedure looks like from the complimentary plus shipping to the very first bump upsell one, two, et cetera. Talk me through the philosophy. Yeah. So the core thing is the book obviously, is how do we sell the book? And the very best way to sell the book is to sell it free of charge.
It's just cover shipping." I can push people to that. And it's simply an easy outlet to get individuals to verses, go to Amazon and buy my book, instead of go get it free of charge you just got to cover the shipping. It's such a great deal on the front end - website.
I've seen individuals who attempt to do it and they just have their book. However if you look any of the sales page, it's a book, but it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long form sales that selling this book due to the fact that we want to increase the conversion as much as possible and increase the value of the book.
That's the first thing. And so the majority of mine are the book. And after that it's what are the core concepts in the book, we'll assemble an audio program or video program. And after that, some worksheets and just a 30-day difficulty that goes to the book and we assembled simply a bunch of things to make the worth of the book a lot more, right? Yeah (level).
And in the copy on, I believe a few of them we have, "You can buy us on Amazon for 20 dollars," then have a picture of the Amazon listing, "but get it totally free here." And then we still the people who click on Amazon and just buy an Amazon anyhow, because some individuals just like purchasing Amazon.
Due to the fact that I still desire my books to rank on those platforms and sales coming through. book. Therefore, we do have those outlets there, but again, the paid money's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and recently we've been checking numerous order from Bumps, which is done truly well.
However then for each book I've done, I think you know this, however a lot of individuals don't the method I do my books is I teach, I do an event live first, teaching the concepts to make certain that structurally makes good sense in my head and my stories are not boring and things like that.
And so, the 2nd order from that, we said for $97, you get the workshop where I taught the stuff before we ever did it. And that one's getting a 20% take rate on $97 Bump. In between those 2, it considerably increases a lot of times those 2 order from Bump will cover our advertising cost just by themselves, which is, which is incredible.
And then we take them to our upsell down sell sequence, we change and modify this a lot. And so I'll talk conceptually where we go with this, however I'm always trying brand-new things because, specifically when we spend this much money, we have to keep tweaking things to get the cart value to be high enough that we can cover ad costs a great deal of times at scale. advertising.
Okay, they have the book now, they have the audio book, they have the core (marketers). They comprehend the core principles of the book. And one error people make a great deal of times, I continue to slip up more frequently and I desire to admit is, I'm fine, they purchased, let's say they purchased Traffic Tricks.
Yeah. Yeah. And so, if you try to sell a Traffic course on the next page, it resembles, "However I simply bought Traffic? I believe I currently have traffic now." And so let's conceptually think every time we offer something to somebody, we just resolved the problem for them. Then we created a brand-new issue.
It's really different with physic like E-commerce items, however details products, we simply solved that problem for them. By solving that issue what is the brand-new problem that was created? . In Dot, Com Secrets, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.
We have no Traffic. Therefore Traffic is the next rational upsell (amount). So, I'm generally trying to offer something between 197 and 297 in that very first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have trouble, you actually require funnels.
And so, the next thing I can't keep in mind right now, what we're checking, what it is, but it might be traffic as well - books. I can't keep in mind the top of my head. However anyhow, that's the psychology, what's the next thing that they need. And after that upsell number two is the exact same thing.
In my mind, there's this phase, people go through a growth stage and after they grow to a specific level and they shift to contribution, and contribution is sharing your presents and selling, and beginning a business. And so, it'll be some version of that. It'll be the next thing.
And it's, squashing not because numbers aren't as well as, as that a person. But yeah, it's eliminating it. Well, it is eliminating. I just taught on, I mean, I got the unnoticeable funnel things, which we talked about last time and you said something, I think at the last inner circle conference, or maybe you said it in the newsletter and you said, I do not know why, but no one ever test this.
Well, congratulations. I imply, and I'm really thankful that you did it too because, I 'd belonged to GKSC for, I don't understand, since the early 2000s, and I canceled my membership, and it just had actually lost so much, that it had in the past and you've brought everything back (amount).
Can I share one concept that originated from Kennedy's things that might assist people? Okay. So this is for those who're enjoying the video variation. If you're on the audio, just picture something really cool. So what's been cool is I've been going through Dan's archives, right? When I purchased the company, they provided a Google drive and it's like, here's everything for the last 40 years of Dan Kennedy.
And in the 1400 sub folders down I discovered this folder that said, faxes from Dan Kennedy. And I resembled, "What's this?" Since if you do not know Dan, Dan does not have an email account. To this day I'm partners with him now. And I need to fax him to send him anything (trial).
Rob Kosberg: Did you need to buy a fax device by the way? How do you even do? We attempted to, they don't sell fax. You can't physically purchase a fax machine any longer unless it's part of this substantial printer setup. And yeah, so we had e, Fax or I do not know, something like that.
I found this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, individuals paying 300 bucks a month, he 'd send out a fax every single month to these people, or excuse me weekly. Every Friday he 'd send this fax and it was just one page fax with a tip from Dan, marketing tip or strategy or psychology.
I would purchase it. Oh yeah. And it was a thing somebody said, and after that, it died, it was a fax and it died. Numerous things, I desire to extend Dan's tradition forever and my own legacy and Napoleon Hill, all the people that I like and value - reason. Therefore I went through that.
And I don't have to write anything besides a one page introduction of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book resembles a phonebook (elements).
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1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.
1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.
ClickFunnels charges $97 per month for the basic features, whereas its all free with GrooveFunnels. ClickFunnels is not beginner-friendly, whereas GrooveFunnels is easy to set up and has advanced features. Jun 25, 2020